Hi there! 👋
I research marketing technologies and emerging technology trends. My newsletter condenses hours of research into 3-minute bite-sized content that’ll provide an entertaining breakdown of the weeks top Marketing Technology stories. Leverage my insights to effectively manage your Martech initiatives at global scale and achieve alignment between marketing tech, customer experience, and strategy.
I’ll focus relentlessly on improving your experience. Welcome Aboard!
I am a passionate technologist and marketing leader with over 15 years experience driving business transformation through the development of omni-channel consumer marketing stacks and programs to acquire, convert, and retain customers. Throughout my career, I have consistently delivered a positive impact on the overall business while scaling successful results over time and growing brand equity. I am adept at leading complex, cross-functional, technology and strategic initiatives and I lean on data, engineering, scale and automation to lead the way.
I have spent my career focused on the nexus of people, technology, and culture – leveraging all three elements to deliver the innovation required to successfully partner across development and marketing organizations to launch products and services, build brands, and manage the wild complexities of today’s omni-channel world.
I’m currently at global leader in interactive and digital entertainment company, working within the Global Marketing organization and responsible for leading the international product teams that deliver marketing technology (1st party data usage, stack infrastructure & measurement), and growth marketing (driving engagement and revenue through mobile, email, social, and web channels) for the brand and family of products and services.
I have effectively mentored dozens of colleagues over the years and am proud of my track record of building and leading high-performing teams. I enjoy sharing my learnings and insights with others.
Understand the Martech Landscape
Understand what’s actionable and what’s proven across the technology landscape to identify which are relevant to solving your business needs. The content covered here will occasionally cover technologies to invest in and when, so you can invest wisely to serve business objectives.
Martech is wide and complex. Planning and managing effectively takes a firm grasp on operational areas, applications, technologies and vendors — and how they all relate. The content presented here will help you navigate the landscape.
Gain Insights to Accelerate Growth
Stay ahead of customer and market dynamics to drive growth for your organization through forward-looking research paired with practical tools, research frameworks, forecasts, and benchmarks. Receive pragmatic guidance, best-practice examples, and advice from leaders and practitioners who know firsthand the pressures you face.
This content presented here will act as a guidepost to aid you in developing your Martech strategy and prepare you for the changes ahead.